That's huge, isn't it?
But it's not a matter of throwing together an email and send it out to a list. You have to send valuable content.
You need email content that gets your prospects to...
Open the email. You need a compelling subject line, one that says "open me right now."
Read the message. You gotta have a strong lead paragraph. It has to say to the reader, "this is valuable info."
Click the link. You want your prospect to "Act Now."