That's huge, isn't it?
But I'm sure you know enough about business to know that you need the right message.
You need email content that gets your prospects to -
Open the email. You need a compelling subject line, one that says "open me right now."
Read the message. You gotta have a strong lead paragraph. It has to say to the reader, "this is valuable info."
Click the link. You want your prospect to "Act Now."