Frank Mitchell, Copywriter

Burleson, TX, USA

Frank Mitchell, Copywriter

Burleson, TX, USA

Marketing and Copywriting Books

Robert W. Bly, The Copywriter's Handbook

If you write, edit, and/or approve copy, you gotta have this. Bob Bly has been the guru of the copywriting world for over 30 years.

Even David Ogilvy said his work was improved by reading it.

Get The Copywriter's Handbook

The Copywriter's Handbook, 4th Edition

The Adweek Copywriting Handbook by Joseph Sugarman

Joseph Sugarman, The Adweek Copywriting Handbook

Learn how Joe Sugarman sold a used airplane for the price of a new one, sold thousands of primitive-looking thermostats, and taught a Texas farmer to market his ruby-red grapefruit.

Sugarman teaches how to write headlines that get readers on a "slippery slide" so they can't help but read the whole ad.

Get The Adweek Copywriting Handbook

Robert Cialdini, Influence: The Psychology of Persuasion

Learn the key psychological triggers that get people to buy.

Get Influence, The Psychology of Persuasion

Robert Cialdini, Influence: The Psychology of Persuasion