"Gee, I've Got Four Dollars... I Think I'll Throw it in the Street...
"... Wait, I can have the perfect pet for four dollars?"
Four bucks wasn’t a lot, even in 1975, but you could do a lot more with it back then.
For instance, you could have 2 McDonald’s Quarter Pounders with cheese, 2 large fries, 2 shakes, and 2 hot apple pies for about $3.50.
That’d cost you about $20.00 today.
So what made this rock more valuable than a fast-food dinner for two?
It wasn’t rare. It only came in one color, gray. It’s not part of a collection. But the Pet Rock came with something special — a story.
In an interview with People magazine, Dahl said its success was because, “People are so damn bored, tired of all their problems. This takes them on a fantasy trip — you might say we packaged a sense of humor.”