Marketing and Copywriting Books
If you write, edit, and/or approve copy, you gotta have this. Bob Bly has been the guru of the copywriting world for over 30 years.
Even David Ogilvy said his work was improved by reading it.
Get The Copywriter's Handbook
The Copywriter's Handbook, 4th Edition
The Adweek Copywriting Handbook by Joseph Sugarman
Learn how Joe Sugarman sold a used airplane for the price of a new one, sold thousands of primitive-looking thermostats, and taught a Texas farmer to market his ruby-red grapefruit.
Sugarman teaches how to write headlines that get readers on a "slippery slide" so they can't help but read the whole ad.
Learn the key psychological triggers that get people to buy.
Robert Cialdini, Influence: The Psychology of Persuasion
